About Heard

This industry is a beautiful nightmare. It's an asylum for misfits and a family for the lost. I’ve lived it for a decade. The relentless grind, the tight knit crews, and the moments that make it all worthwhile. Heard is a testament to that life.

The apparel isn't just about clothes. It's for the veterans, the lifers, the people who have bled for a living. It's a nod to the silent language of the kitchen and the shared jokes of the front of house.

This is for everyone who's ever found a home in the chaos. This is for you.

James